01The columns you need
| Column | Example |
|---|---|
| Date and time | Tue 12 Nov, 7 pm |
| Channel | Instagram + Facebook |
| Pillar | Education |
| Topic | 3 ways to style a kurta |
| Format | Carousel |
| Status | Idea → Draft → Review → Scheduled → Published |
| Owner | Neha |
02Pick 4 content pillars
- Educate: tips and how-tos.
- Show: products, work and results.
- Trust: reviews, behind the scenes, team.
- Sell: offers and launches.
03A weekly rhythm
| Day | Post |
|---|---|
| Monday | Tip (Educate) |
| Wednesday | Product or work (Show) |
| Friday | Review or team (Trust) |
| Sunday | Offer (Sell) |
04Plan around Indian festivals
Mark Diwali, Holi, Eid, Christmas, Independence Day and regional festivals that matter to your customers at least a month ahead. Festival content needs early creative and often a special offer.
05Run it in your CRM
SuperForge's Marketing Forge content board has the same columns as a kanban and a calendar view, and you can schedule posts straight to Instagram and Facebook from it.
06Questions
How often should a small business post on Instagram?
Consistency matters more than volume. Three to four quality posts a week is a good target for most small businesses.
Try SuperForge free.
CRM, helpdesk, GST invoices and social scheduling in one place. Up to 5 users, no card. See Content calendar in SuperForge.