01The 14-day plan
- Pick one goal: leads, messages or website sales. Not all three.
- One campaign, 2 ad sets of ₹250 a day each, testing two audiences.
- 3 ads per ad set: different images or videos, same offer.
- Don't touch it for 3 days while Meta learns.
- On day 7, pause the worst ads.
- On day 14, move budget to the best ad set and scale by about 20% every few days.
02Audiences for Indian small businesses
- Local: people within a few kilometres of your shop.
- Interests that match your customer, kept broad.
- Lookalikes of your customer list, once you have enough customers.
03Creative that works
- Real photos of your product, people or shop.
- The offer in the first line of text.
- A clear call to action: Message us, Book now, Get quote.
- Vertical video for Reels and Stories.
04What to measure
| Metric | What it tells you |
|---|---|
| Cost per result | The real price of a lead or sale |
| CTR | Whether people find the ad interesting |
| Frequency | Whether the same people see it too often |
05Ads from your business profile
SuperForge's Marketing Forge reads your website, builds a business profile, drafts ad copy with Forge AI and launches the campaign to Meta, with results next to your leads.
06Questions
What is the minimum budget for Facebook ads in India?
Meta sets a low daily minimum that varies. For learning, ₹300 to ₹500 a day for at least a week gives more useful results.
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