Guide · 10 min read

The best CRM software in India (2026)

We make SuperForge, so we're not neutral. But we've tried to be fair: here's what each popular CRM is genuinely best at, and who should pick it.

Updated 12 October 2026 · By the SuperForge team

01Quick picks

CRMBest forFree plan
SuperForgeSmall Indian teams wanting sales, support, GST invoices and social media in one placeYes, up to 5 users
Zoho CRMBusinesses that want a big suite of connected appsYes, limited users
HubSpotInbound marketing teamsYes, free CRM tools
FreshsalesSales teams wanting built-in phone and chatCheck current plans
SalesforceLarge enterprises with admins and developersFree trial
PipedrivePure sales pipeline focusFree trial
OdooBusinesses that need a full ERPOne app free

Competitor details are based on their public websites at the time of writing and can change. Check each vendor's site for current pricing.

02How we compared them

  • Price in rupees and how predictable the bill is.
  • GST invoicing and UPI payments for Indian businesses.
  • Support tickets included, or a separate product.
  • AI features and limits.
  • Time to set up without a consultant.

031. SuperForge

Best for: small and growing Indian teams who want one simple workspace.

  • Sales pipeline, helpdesk tickets, GST invoices with UPI QR, Instagram and Facebook scheduling and Meta ads in one product.
  • Free for up to 5 users; Pro ₹580 per user per month billed yearly.
  • Forge AI included, plus a built-in MCP server for Claude.
  • Limits: newer, with fewer integrations and less workflow customisation than the big suites.

042. Zoho CRM

Best for: businesses that want many connected apps from one Indian vendor. Zoho's range (Books, Desk, Campaigns and more) is huge and well priced. The trade-off is that each area is often a separate app to set up and pay for. SuperForge vs Zoho.

053. HubSpot

Best for: inbound marketing. HubSpot's free CRM is generous and its marketing tools are excellent, but costs can rise quickly as you add Hubs and seats. SuperForge vs HubSpot.

064. Freshsales

Best for: sales teams that want calling and chat built in. Support and other functions live in separate Freshworks products. SuperForge vs Freshsales.

075. Salesforce

Best for: large enterprises. Unmatched customisation and ecosystem, but usually needs admins or partners to run well. SuperForge vs Salesforce.

086. Pipedrive

Best for: teams who only want a visual sales pipeline. Clean and easy, with a big integration marketplace. SuperForge vs Pipedrive.

097. Odoo

Best for: companies that need ERP: inventory, manufacturing and accounting. More than you need if you only want CRM. SuperForge vs Odoo.

10Our verdict

If you're a small or mid-sized Indian business and want the least setup with GST and support built in, try SuperForge free. If you need a giant suite or heavy customisation, Zoho or Salesforce may suit you better. Whatever you pick, use our CRM checklist first.

11Questions

Which is the best CRM in India for small business?

For small Indian businesses that want sales, support tickets and GST invoicing in one place with rupee pricing, SuperForge is a strong choice and free for up to 5 users. Zoho CRM is a good option if you want a wide suite of separate apps.

Which CRM is free in India?

SuperForge is free for up to 5 users. Zoho CRM and HubSpot also offer free tiers with limits.

Which CRM supports GST invoicing?

SuperForge creates GST quotes and invoices with CGST, SGST or IGST and a UPI QR code. Others usually need a separate invoicing app.

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